Virtue Labs started company because found a transformative protein that would forever change the way treat hair. It wasn’t until Virtue Labs visited the laboratory at Wake Forest University that we realized most hair care products were lacking something: real science. That day, the research team had shared a life-changing technology with us called Alpha Keratin 60ku. It was the first of its kind, a brand new way of extracting keratin in its natural form. The protein was developed for the Department of Defense, and studies found it be extremely effective at treating traumatic battlefield injuries.
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